{"title":"Men's Best Sellers","description":"","products":[{"product_id":"mens-lux-tech-shirt-in-white","title":"Men's Lux-Tech Shirt in White","description":"\u003ch3 data-start=\"205\" data-end=\"231\"\u003e\u003cstrong data-start=\"209\" data-end=\"231\"\u003eThe Lux-Tech Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"233\" data-end=\"369\"\u003eDesigned to feel effortless and look refined, the Lux-Tech Shirt is our best-selling essential—elevated through fabric, fit, and detail.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"718\"\u003eCrafted from a silky-smooth, lightweight performance fabric, it delivers breathable, moisture-wicking comfort with built-in antimicrobial technology to stay fresh wear after wear. The tailored athletic fit creates a clean, modern silhouette without restriction, while seamless raglan shoulder construction allows natural movement and all-day ease.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"873\"\u003eFinished with a perfectly contoured scoop hem for a minimal, polished look, the Lux-Tech Shirt moves seamlessly from training to travel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"949\"\u003eUnderstated. Elevated. Designed to perform—and built to be worn on repeat.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003cp data-start=\"956\" data-end=\"967\"\u003e\u003cstrong data-start=\"956\" data-end=\"967\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"968\" data-end=\"1211\"\u003e\n\u003cli data-start=\"968\" data-end=\"1015\"\u003e\n\u003cp data-start=\"970\" data-end=\"1015\"\u003eSilky-smooth lightweight performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1049\"\u003eMoisture-wicking \u0026amp; breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1091\"\u003eAntimicrobial odor-control technology\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1117\"\u003eTailored athletic fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1159\"\u003eSeamless raglan shoulder construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1211\"\u003eContoured scoop hem for a clean, minimal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Southern Athletica","offers":[{"title":"S","offer_id":39418189479994,"sku":"00810086260027","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":39418189512762,"sku":"00810086260010","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":39418189545530,"sku":"00810086260003","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":39418189578298,"sku":"00810029409995","price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":39418189611066,"sku":"00810029409988","price":68.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":40386465267770,"sku":"00810150561982","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/7949\/5981\/files\/GeneratedwithKive.ai-changeskintonetowhiteandshortscolortoblack.keepsameposeandbackground._253729cf-bbeb-4ab5-87af-b59827c33dfa.png?v=1776819405"},{"product_id":"mens-lux-tech-shirt-in-dewkist","title":"Men's Lux-Tech Shirt in Lunar Rock","description":"\u003ch3 data-start=\"205\" data-end=\"231\"\u003e\u003cstrong data-start=\"209\" data-end=\"231\"\u003eThe Lux-Tech Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"233\" data-end=\"369\"\u003eDesigned to feel effortless and look refined, the Lux-Tech Shirt is our best-selling essential—elevated through fabric, fit, and detail.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"718\"\u003eCrafted from a silky-smooth, lightweight performance fabric, it delivers breathable, moisture-wicking comfort with built-in antimicrobial technology to stay fresh wear after wear. The tailored athletic fit creates a clean, modern silhouette without restriction, while seamless raglan shoulder construction allows natural movement and all-day ease.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"873\"\u003eFinished with a perfectly contoured scoop hem for a minimal, polished look, the Lux-Tech Shirt moves seamlessly from training to travel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"949\"\u003eUnderstated. Elevated. Designed to perform—and built to be worn on repeat.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003cp data-start=\"956\" data-end=\"967\"\u003e\u003cstrong data-start=\"956\" data-end=\"967\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"968\" data-end=\"1211\"\u003e\n\u003cli data-start=\"968\" data-end=\"1015\"\u003e\n\u003cp data-start=\"970\" data-end=\"1015\"\u003eSilky-smooth lightweight performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1049\"\u003eMoisture-wicking \u0026amp; breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1091\"\u003eAntimicrobial odor-control technology\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1117\"\u003eTailored athletic fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1159\"\u003eSeamless raglan shoulder construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1211\"\u003eContoured scoop hem for a clean, minimal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Southern Athletica","offers":[{"title":"S","offer_id":39418192003130,"sku":"00810029409827","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":39418192035898,"sku":"00810029409810","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":39418192068666,"sku":"00810029409803","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":39418192101434,"sku":"00810029409797","price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":39418192134202,"sku":"00810029409780","price":68.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":40422501056570,"sku":"00810150561999","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/7949\/5981\/files\/GeneratedwithKive.ai-changemodeltoelevatedmid30age._1_v2.png?v=1770405204"},{"product_id":"mens-lux-tech-shirt-in-black","title":"Men's Lux-Tech Shirt in Black","description":"\u003ch3 data-start=\"205\" data-end=\"231\"\u003e\u003cstrong data-start=\"209\" data-end=\"231\"\u003eThe Lux-Tech Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"233\" data-end=\"369\"\u003eDesigned to feel effortless and look refined, the Lux-Tech Shirt is our best-selling essential—elevated through fabric, fit, and detail.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"718\"\u003eCrafted from a silky-smooth, lightweight performance fabric, it delivers breathable, moisture-wicking comfort with built-in antimicrobial technology to stay fresh wear after wear. The tailored athletic fit creates a clean, modern silhouette without restriction, while seamless raglan shoulder construction allows natural movement and all-day ease.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"873\"\u003eFinished with a perfectly contoured scoop hem for a minimal, polished look, the Lux-Tech Shirt moves seamlessly from training to travel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"949\"\u003eUnderstated. Elevated. Designed to perform—and built to be worn on repeat.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003cp data-start=\"956\" data-end=\"967\"\u003e\u003cstrong data-start=\"956\" data-end=\"967\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"968\" data-end=\"1211\"\u003e\n\u003cli data-start=\"968\" data-end=\"1015\"\u003e\n\u003cp data-start=\"970\" data-end=\"1015\"\u003eSilky-smooth lightweight performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1049\"\u003eMoisture-wicking \u0026amp; breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1091\"\u003eAntimicrobial odor-control technology\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1117\"\u003eTailored athletic fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1159\"\u003eSeamless raglan shoulder construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1211\"\u003eContoured scoop hem for a clean, minimal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Southern Athletica","offers":[{"title":"S","offer_id":39418204225594,"sku":"00810029409971","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":39418204258362,"sku":"00810029409964","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":39418204291130,"sku":"00810029409957","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":39418204323898,"sku":"00810029409940","price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":39418204356666,"sku":"00810029409933","price":68.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":40386464907322,"sku":"00810150561975","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/7949\/5981\/files\/GeneratedwithKive.ai-handsrelaxedposeandusenewmodelmalemid30age.v2.png?v=1769624790"},{"product_id":"mens-long-sleeve-lux-tech-shirt-in-black","title":"Men's Long Sleeve Lux-Tech Shirt in Black","description":"\u003ch3 data-start=\"205\" data-end=\"231\"\u003e\u003cstrong data-start=\"209\" data-end=\"231\"\u003eThe Lux-Tech Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"233\" data-end=\"369\"\u003eDesigned to feel effortless and look refined, the Lux-Tech Shirt is our best-selling essential—elevated through fabric, fit, and detail.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"718\"\u003eCrafted from a silky-smooth, lightweight performance fabric, it delivers breathable, moisture-wicking comfort with built-in antimicrobial technology to stay fresh wear after wear. The tailored athletic fit creates a clean, modern silhouette without restriction, while seamless raglan shoulder construction allows natural movement and all-day ease.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"873\"\u003eFinished with a perfectly contoured scoop hem for a minimal, polished look, the Lux-Tech Shirt moves seamlessly from training to travel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"949\"\u003eUnderstated. Elevated. Designed to perform—and built to be worn on repeat.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003cp data-start=\"956\" data-end=\"967\"\u003e\u003cstrong data-start=\"956\" data-end=\"967\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"968\" data-end=\"1211\"\u003e\n\u003cli data-start=\"968\" data-end=\"1015\"\u003e\n\u003cp data-start=\"970\" data-end=\"1015\"\u003eSilky-smooth lightweight performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1049\"\u003eMoisture-wicking \u0026amp; breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1091\"\u003eAntimicrobial odor-control technology\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1117\"\u003eTailored athletic fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1159\"\u003eSeamless raglan shoulder construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1211\"\u003eContoured scoop hem for a clean, minimal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Southern Athletica","offers":[{"title":"S","offer_id":39528090337338,"sku":"00810029402729","price":78.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":39528090206266,"sku":"00810029402705","price":78.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":39528090239034,"sku":"00810029402774","price":78.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":39528090271802,"sku":"00810029402767","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":39528090304570,"sku":"00810086268306","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/7949\/5981\/files\/32eff65f8610ba84fd2be8c7b1a209ee.jpg?v=1738366185"},{"product_id":"mens-long-sleeve-lux-tech-shirt-in-white","title":"Men's Long Sleeve Lux-Tech Shirt in White","description":"\u003ch3 data-start=\"205\" data-end=\"231\"\u003e\u003cstrong data-start=\"209\" data-end=\"231\"\u003eThe Lux-Tech Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"233\" data-end=\"369\"\u003eDesigned to feel effortless and look refined, the Lux-Tech Shirt is our best-selling essential—elevated through fabric, fit, and detail.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"718\"\u003eCrafted from a silky-smooth, lightweight performance fabric, it delivers breathable, moisture-wicking comfort with built-in antimicrobial technology to stay fresh wear after wear. The tailored athletic fit creates a clean, modern silhouette without restriction, while seamless raglan shoulder construction allows natural movement and all-day ease.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"873\"\u003eFinished with a perfectly contoured scoop hem for a minimal, polished look, the Lux-Tech Shirt moves seamlessly from training to travel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"949\"\u003eUnderstated. Elevated. Designed to perform—and built to be worn on repeat.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003cp data-start=\"956\" data-end=\"967\"\u003e\u003cstrong data-start=\"956\" data-end=\"967\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"968\" data-end=\"1211\"\u003e\n\u003cli data-start=\"968\" data-end=\"1015\"\u003e\n\u003cp data-start=\"970\" data-end=\"1015\"\u003eSilky-smooth lightweight performance fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1049\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1049\"\u003eMoisture-wicking \u0026amp; breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1050\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1052\" data-end=\"1091\"\u003eAntimicrobial odor-control technology\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1117\"\u003eTailored athletic fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1159\"\u003eSeamless raglan shoulder construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1211\"\u003eContoured scoop hem for a clean, minimal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Southern Athletica","offers":[{"title":"S","offer_id":39528097218618,"sku":"00810029408127","price":78.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":39528097087546,"sku":"00810029408110","price":78.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":39528097120314,"sku":"00810029408103","price":78.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":39528097153082,"sku":"00810029408080","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":39528097185850,"sku":"00810086268313","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/7949\/5981\/files\/5a336c0af62a46fd4d79ef06a984591e.jpg?v=1738366203"},{"product_id":"mens-long-sleeve-lux-tech-shirt-in-dewkist","title":"Men's Long Sleeve Lux-Tech Shirt in Lunar Rock","description":"\u003ch3 data-start=\"205\" data-end=\"231\"\u003e\u003cstrong data-start=\"209\" data-end=\"231\"\u003eThe Lux-Tech Shirt\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"233\" data-end=\"369\"\u003eDesigned to feel effortless and look refined, the Lux-Tech Shirt is our best-selling essential—elevated through fabric, fit, and detail.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"718\"\u003eCrafted from a silky-smooth, lightweight performance fabric, it delivers breathable, moisture-wicking comfort with built-in antimicrobial technology to stay fresh wear after wear. The tailored athletic fit creates a clean, modern silhouette without restriction, while seamless raglan shoulder construction allows natural movement and all-day ease.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"873\"\u003eFinished with a perfectly contoured scoop hem for a minimal, polished look, the Lux-Tech Shirt moves seamlessly from training to travel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"949\"\u003eUnderstated. Elevated. 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