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Privacy policy

Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.southernathletica.com (the “Site”) or engage with our marketing channels, including SMS and email.

Thank you for shopping with southernathletica.com. Providing a safe and secure online shopping experience is our top priority. When you make a purchase at southernathletica.com, your personal information is used to complete your order. All sensitive financial information we collect is secured by our systems and is never sold or rented.

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer that often include an anonymous unique identifier. For more information and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect information including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen orders for potential risk or fraud;

  • Provide you with information or advertising relating to our products or services when in line with preferences you have shared with us.

We use the Device Information that we collect to help us screen for potential risk and fraud (especially IP address) and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SMS/MMS MARKETING
By signing up for SMS marketing, you consent to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders) from Southern Athletica at the number you provided, including messages sent by an autodialer. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to cancel or HELP for help. For support, email support@southernathletica.com. We may share your phone number with SMS delivery platforms (e.g., Klaviyo) to enable message delivery. We do not sell or share your personal information for third-party marketing.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read Shopify’s Privacy Policy here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use the Site—you can read Google’s Privacy Policy here: https://www.google.com/intl/en/policies/privacy/ and opt out at https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests, or protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information for targeted advertising or marketing we believe may interest you. For more information on targeted advertising, visit the NAI’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using these links:

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure or deletion of your data and to opt out of the sale of your personal information. We do not sell your personal information.

DATA RETENTION
When you place an order through the Site, we maintain your Order Information for our records unless and until you request its deletion.

CHANGES
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US
For more information about our privacy practices, questions, or complaints, please contact us by email at support@southernathletica.com or by mail at:

Southern Athletica
[Re: Privacy Compliance]
4700 Main Street, Suite N-121
Orange Beach, AL 36561